How else can a business gauge satisfaction
Unfortunately, only a satisfaction research programme will deliver a
quantifiable score for your business, which is essential for tracking
success, but there are other
ways to understand what customers think of you.
Any
business
which has verbal or written interaction with its customer base will
generate additional feedback. The key is to capture and review it with
your staff regularly. Here are some tips:
- Organise a programme with your staff to capture feedback
from customers. Set up a regular team meetings (daily/weekly) to
review the feedback
- If you have a website, add a form to capture feedback
- Set up a feedback box and encourage customers to leave comments
- Get your staff to ask customers about their experience, but be
careful not to over do it
- Maintain a list of pain points from your feedback and the
solutions required to resolve them
► Satisfaction
metrics
