Customer Satisfaction portal

Customer Satisfaction Menu

• What is customer satisfaction
• Impact of dissatisfaction on business
• Positive satisfaction and its value
• Should I care about satisfaction in a recession?
• How to measure satisfaction
• Measuring satisfaction on the Internet
• Measuring satisfaction in the real world
• Duration and frequency of satisfaction surveys
• Things to remember when  measuring satisfaction
• How else can a business gauge satisfaction?

 Duration and frequency of satisfaction surveys

The duration of your survey depends on the research method and customer sample size. If your business has less than 200 customers, you would need to poll all of them in order to obtain a reliable satisfaction score. If you have more than 200 customers, you should only need to poll 200 of them. On average a survey run should take between one and four weeks. 

The frequency of surveys depends on three key factors:

1. The time available to analyse satisfaction research findings. Too many survey cycles can overload your business with information.
2. The speed with which your business can affect change to improve satisfaction.
3. The frequency with which your customers use your service and perceive a change.

A satisfaction consultancy such as Ysatisfy can help you find the right solution for your business.

► Things to remember when measuring satisfaction