What does a customer centric business look like
Customer centric businesses exhibit four key attributes:
- They know their customers: they understand their value,
needs and they listen to them
- Customer centric business strategy: the business
is
built around their core customers
- Customer culture: employees live and breath
their customers
- Customer metrics: the business tracks its customers as part of
key business performance tracking
Good examples of customer centric businesses are companies such as, Apple, Amazon and HMV. All are very focused on their customers and have
done an excellent job at achieving success based on this approach.
► Is your
business customer centric? The customer centric checklist
