How to make your business customer centric: part 2
Building a customer centric strategy
-
Familiarise
your management team with your customer needs
- Amend your business strategy / mission to focus on your customers.
- Continue to update your business with customer findings
- Test your strategy against your customers
- Define a process to track the success of your strategy. For
example, measure
the number of customers, their satisfaction and loyalty
- Build a marketing strategy for your valuable customers and make
sure you deliver on your promises
Build a customer centric business culture 
- Set up a process with your staff to review customer feedback and
customer satisfaction data regularly
- Run workshops with your staff, focussing on how best to service
your customers
- Set customer centric objectives for all staff
- Set up a process to deal with customer complaints
- Create incentives for staff who excel in customer service
- Make sure you hire and develop your staff with a view to
customer centricity
► Other
things you should know about customer centric strategy
