Is your business customer centric? The customer centric checklist

Take a look at the criteria below for a customer centric business and score yes or know for each question.

Do your have a clear idea of who your customers are and what are their needs?
Do you know which of your customers are most valuable to you?
Does your business strategy / mission mention anything about your customers?
Do you hire / develop your staff with your customers in mind?
Do you have a process by which customers and employees can give feedback and review / act on this within your business?
Do you have a customer complaints process which enables quick resolution of customer problems?
Are all your employees empowered to deal with customer complaints?
Do you know how satisfied or loyal your customers actually are?
Do you provide specific services or incentives for your most valued / loyal customers?
Do you deliver what you promise in your advertising / marketing to your customers?

Business at risk			Customer Centric
	Prioritize customer centricity	Work to achieve a 10

Customer Satisfaction portal